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Showing posts from February, 2014

The Pursuit of Happiness!

We all are busy with making ourselves  BETTER . Passing exams  BETTER  than the one who sits next to your desk, earning  BETTER  than your neighbor, getting a  BETTER  salary than your friend, trying to spend a  BETTER  life than what your ex is spending, finding a  BETTER  girl/boy than you had previously. Yes, we all are very busy with making our lives better. When we were born, our parents wanted us to spend a better life than they spent/ or were spending. From our birth to this moment we all were going after something better. Something better which we thought is we are reaching every passing day, but it never happened. Actually what happened was, when we didn't have something we shoot at something more than that and when we reach that more than thing, we tend to shoot another by standing in that better place. So we all were in a rat race which we can never ever finish or win. Yes, I am referring to you also. While you were reading this blog, let me say what you felt. "I am

The Myth of Engineering into Marketing!

It was the latter part of 2013, which I happened to write a Marketing Plan with the collaboration of a leading car agent of Sri Lanka. It is an European brand which is standing not only in Sri Lanka for a long time, but also in the global market as a stylish prestigious brand. For the fair reporting purposes, I am not mentioning the name of the car brand, but if you are a car enthusiastic, I am sure i will hear you say, 'Oh! he is talking about this brand' The story started with me sending an email to the car agent ( Yes, to the common mail)  asking for an interview to gather some information about the organizational culture, the structure, the current prices of each car models and to be honest to peek inside them to get an understanding about what is really happening inside that company. Because I do believe and I always believed that the better justice can be done to that brand in Sri Lanka. " This Lion which roared and rocked Sri Lankan market those good old days